Laura grew up watching her mother care for clients as a massage and body therapist, and her own passion for caring for others grew with it. During her degree in Aesthetics and Cosmetology she fell even more in love with body aesthetics and wellness, and kept specialising.
An invitation from a Brazilian clinic brought her to Dubai, a city where her family already had ties. Leaving everything she had built in Brazil was not an easy decision, but it proved to be the right one. When the clinic closed its doors, Laura founded La Aura and continued caring for a discreet, select clientele.
The name came from her clients, who often said Laura had a different, good energy: an aura.